Tuesday, December 31, 2019
Teen Pregnancy - 1130 Words
Caitlin Burton English 4 Mrs. R Hill 22, October 2017 16 and Pregnant Does Not Promote Teen Pregnancy There is no question that teen pregnancy is a worldwide issue in todayââ¬â¢s society. Every year thousands of young, unprepared teenage girls face the decision whether to become a mother or to give their baby up for adoption for a better life. Some mothers choose to give their baby up because they feel as if they could not give the baby what is needed to have a good life. If you have ever heard of the show ââ¬Å"16 and Pregnantâ⬠both sides of the situation have happened. Some girls on the show choose to be a mother and others choose to give their baby up for adoption, because they feel it is what is best for their child. The big question isâ⬠¦show more contentâ⬠¦While focusing on this study she also points out that MTV focuses on the girlââ¬â¢s relationships with the babyââ¬â¢s father or even the girlââ¬â¢s parents, made it more effective for girls not to want to end up like the girls on the show. A third study shows the rates lowered to 5.7 percent as indicated in the previous studies. They thought the cause was because of the show ââ¬Å"16 and Pregnant.â⬠A former ââ¬Å"16 and Pregnantâ⬠mom Janelle states, ââ¬Å"imagine being in prison, thatââ¬â¢s what motherhood is likeâ⬠(qtd. in Janelle) I do not agree with Janelleââ¬â¢s statement. I do not think that being a teen mom is like being in prison, but I do feel like being a teen mom has harder days than others. I also feel like I am trapped some days but would never compare it to being in prison. By this statement viewers still thought that her saying that would still make the rates go down because no one wants to end up in prison. After every episode of ââ¬Å"16 and Pregnantâ⬠there is a website at the end of the show that you can go to and learn more about using protection and STDââ¬â¢s or other needed information. You can visit, StayTeen.org or itsyoursexlife.com. These websites are promoted by MTV. The show ââ¬Å"16 and Pregnantâ⬠followed girlsââ¬â¢ pregnancies from about 31 weeks up until the day of the birth and then later MTV came out with the sequel entitled ââ¬Å"Teen Momâ⬠which showed what life was like after the baby was born. After the show was over, each girl had a documentary at the end telling the viewers how they feltShow MoreRelatedTeen Pregnancy1426 Words à |à 6 PagesIntroduction Teen pregnancy is often unplanned and challenging for the future life of mother and child. The increase risk of health problems for both mother and baby occur during teen pregnancy. Teen pregnancy impacts adolescent development in all aspects: physical, emotional, cognitive, and social development. Negative consequences result from teen pregnancy include: low income, increased school dropout rates, lower educational levels, and increased rates of substance abuse (Garwood, Gerassi, ReidRead MoreTeen Pregnancy1023 Words à |à 5 PagesDoes access to condoms prevent teen pregnancy? Adolescent pregnancies remain a concern in public health worldwide. The World Health Organization (WHO) has indicated that annually about 16 million girls between 15 and 19 give birth. Indeed, in many countries policies and programs are developed and implemented for the prevention of teen pregnancy and reduction of risks and consequences it might cause. Furthermore, that a teenager becomes pregnant poses a risk to her health, her life and the fetusRead MoreTeen Pregnancy1246 Words à |à 5 PagesA topic in American society that has proved to be an ongoing, and growing issue is that none other than teen pregnancy. In recent years, teen pregnancy rates have been increasing, which ultimately led to the topics increase of public and media attention. In American society teen pregnancy is often associated with negligence, as well as being irresponsible. In American society sex education for children is underdeveloped and instead society tends to use fear and shame to highlight/combat the dangersRead MoreTeenage Pregnancy And Teen Pregnancy1546 Words à |à 7 PagesTeenage pregnancy is pregnancy in human females under the age of 20 at the time that the pregnancy ends. Low-income communities have the highest teenage pregnancy rates in the United States. Because of the fact that this is a very controversial issue in the United States, it is very important that most questions be addressed. Questions like, why is a teenage girl in Mississippi four times as likely to give birth as a teenage girl in New Hampshire? Or why is the teen birth rate in Massachusetts 19Read MoreTeen Pregnancy : Teenage Pregnancy1404 Words à |à 6 PagesLauryn Jones Block 5 4/27/16 What is Teen Pregnancy? Teenage pregnancy is pregnancy in human females under the age of 20. A girl can become pregnant from sexual intercourse after she has begun to ovulate which can be before her first menstrual period, but usually occurs after the onset of her periods. In well-nourished girls, menarche usually takes place around the age of 12 or 13. Most teenage girls don t plan to get pregnant, but many do. Teen pregnancies carry extra health risks to both the motherRead MoreTeenage Pregnancy And Teen Pregnancy1057 Words à |à 5 PagesTeenage pregnancy is a common thing here in America. It seems teens are getting pregnant more than the average married couple. There are some risk factors teen moms face and there is also another great turn outs. There is a major difference between the two. Itââ¬â¢s important to tell teens the turnouts of teen pregnancy for the good and bad parts. There are risks of having sex, teen moms can make a difference for her and the baby, the risk of having HIV and/or any other STDââ¬â¢s, and the effects on theRead MoreTeenage Pregnancy And Teen Pregnancy1341 Words à |à 6 PagesTeenage pregnancy is a prominent dilemma in our nation because it continues to place adolescents into delinquency. According to the United States Health and Human Services, three out of ten American teen girls will become pregnant at least once before they reach the age of twenty. That is nearly 750,000 teen pregnancies in a year (1) (HHS Pg.2 2014). Also according to U.S. Department of State, teen pregnancy budgets the United States and tax payers approximately seven billion dollars annually (2)Read MoreTeenage Pregnancy And Teen Pregnancy1664 Words à |à 7 PagesTerrazas English 4 Miss Stahlecker 4 November 2015 Teenage Pregnancy According to cda.org, in 2013, a total of 273,105 babies were born to women that were in between the ages of 15-19 years old. Teenage pregnancy is a major concern in todayââ¬â¢s society. This paper will talk about teenage pregnancy, statistics, ways to prevent teenage pregnancy, and after birth options. So why is teenage pregnancy so important? Some people are concerned about teens getting pregnant at such an early age. There are otherRead MoreEffects Of Teen Pregnancy On Teens1643 Words à |à 7 PagesEvery teen has dream about how they want to graduate from high school and then go to college, but some teens are not willing to take the challenge. Some of these teens want to drop out of high school and other teens want to keep furthering their education. For some there are obstacle that life throw at them to be able to accomplish their goals. Earning an education is challenging enough, but when there is a teen parent trying to finish their education it becomes more difficult than it would beRead MoreThe Effects Of Teen Pregnancy On Teens978 Words à |à 4 Pagesare getting younger in age, and the birth rate is rising higher. Mississippi has the highest birth rates in teen pregnancy, and has held this title for the past few years. This problem has had such a rise to fame becau se this is a problem that can be prevented. Parents and communities should take action to help lower the teen pregnancy birth rate in Mississippi. Since the birth rate in teens is so high that means there is more need of government assistance. This becomes such a problem in states because
Sunday, December 22, 2019
The Art of Music Essay - 1253 Words
The art of music Next to the Word of God, the noble art of music is the greatest treasure in the world. ~ Martin Luther Renaissance music, as in many arts, was widely spread by the innovation of the printing press, causing many commons to learn about music themselves. From itââ¬â¢s composers, one being Palestrina, another being Josquin Desprez to the many components involved with it such as: textures, melodies, harmonies, and the words and music, to the styles of music, Sacred and secular music, to the instruments used during the period, some being lutes, viols, and other miscellaneous instruments; the hurdy-gurdy, the crumhorn and the sackbut. Renaissance music is extremely important to the progress of the period, in fact, it was idealâ⬠¦show more contentâ⬠¦From lutes, viols, and other instruments, their music established a symbolic mark in musical history, but for each of these musical devices play in harmony in their pieces, they needed specific components. Many music components go into the creation of Renaissance music; each has itââ¬â¢s own role in each piece, making this periodâ⠬â¢s music unique. In the Renaissance, vocal music was far more significant than instrumental music making the words and music of great importance which led to composers using methods, being word-painting, to enhance the meaning and emotion in vocal music. Word painting is a musical representation of specific poetic images. For example ââ¬Ëheavenââ¬â¢ would be a high, melodic note, or ââ¬Ërunningââ¬â¢ would be a series of rapid notes. The texture in most Renaissance music is usually scored from three to six voices, normally in the lowest bass register. This has made a significant impact on musical history, considering the change between medieval music and Renaissance music, the singersââ¬â¢ voices are all similar in rhythm and tune creating a more homogenous sound, unlike medieval music. In the renaissance, there was greater concern to the flow and progression of chords in the melody. This has affected many musical pieces in the Renaissance by creating an effect of s moothness to the ear, making it significant to the development in music. The main consonances of the middle ages were perfectShow MoreRelatedMusic Is An Art, Music, And Music1494 Words à |à 6 PagesMusic is an art, music is entertainment, and music is good for the soul. Stevie Wonder said ââ¬Å"Music is a world within itself, it is a language we all understand.â⬠Music can change our moods, bring up emotions, and trigger memories. Although, the changes in rock roll throughout the last sixty years have been significant, the way music makes us feel continues to be the same. Periodically throughout the history of music, there are special artists/bands that come along at the perfect time with the perfectRead MoreMusic, Music And Art2244 Words à |à 9 Pagesentertainment industry as movie, music and art in general. For the past few centuries it has evolved and developed to the completely new level, where to be as an artist is a significant job. Although, artists have never been on their own, they always had a person who has been ââ¬Å"looking afterâ⬠them, these days it is called manager or producer. According to the Kazi Uddin, there are only 3 recording major labels these days : Warner Music, Sony Music and Universal Music Group. Warner music controls 19% percent ofRead MoreIs Art And Music?1353 Words à |à 6 PagesWhat truly is Art and Music? Is it something that an individual made just to express their imagination? The practice of Art in any form has created foundations of what is today a ââ¬Å"societyâ⬠. One may not know this but the aesthetics of ââ¬Å"Art and Musicâ⬠in Criminal Justice plays a vital role int o the human psychology; allowing to regress the mind of a criminal or a detainee. In becoming a Homicide Detective, it is imperative to have a calm atmosphere when someone is being interrogated in order to getRead MoreMusic Is an Art Form1504 Words à |à 7 PagesTERM PAPER ââ¬Å"Music is generally perceived as the most universal of all art forms.â⬠The literal meaning of the word music according to any dictionary is: art of combining vocal or instrumental sounds in a harmonious or expressive way. But music has a meaning which is far broader than this. Music is life. Music means Self-expansion and oneness. It is an art by itself. Art, in any of its forms, is generated by a person, or a group of talented yet usually ordinary people, that express, willinglyRead MoreMusic And Its Influence On Art949 Words à |à 4 Pages observing and critiquing the different exhibits and pieces of art on displayââ¬âpaintings, sculptures, photographs. Often times, a person will spend longer observing a particular piece because some aspect of it resonates with them; it strikes some unidentifiable chord. Art is meant to evoke emotion by creating or portraying something the audience can relate to. Jazz music appeals to the ears, just as paintings appeal to the eyes. Music is like painting with sound. It contains different colors and strokesRead M oreMusic As A Form Of Art1125 Words à |à 5 PagesMusic is an art to reflect humanââ¬â¢s emotion. It is the science or art of using tones and sounds in association and in temporal relationships to make construction having unity and continuity.It can be divided into classical music, pop music, folk music and instrumental music. In the types of art, music belongs to abstract art. Music can make people pleasant and bring enjoyment of auditory sense to people.Music refer to an art include melody, rhythm ,harmony vocal and instrumental sounds.There is noRead MoreThe Music Of Pop Art1301 Words à |à 6 PagesThe art movement I have chosen to write about is pop art. The pop art movement was about appealing to the eye through popular culture and through news and advertising. Pop art emerged in the mid 1950ââ¬â¢s in the United States. British artists Richard Hamilton and Eduardo Paolozzi were critics that made pop art popular in Britain in 1952. Paolozziââ¬â¢s first creation in p op art was a collage of newspaper clippings. A film was made by Ken Russell, which gave life to the idea of pop art in Britain. MeanwhileRead MoreAnalysis Of Arts And Music In Music And Education1524 Words à |à 7 Pagesdelete all art and music programs out of the curriculum. The alternative to cut these programs and most extra-curricular activities, was to start ââ¬Å"a pay to playââ¬Å" programs. Individual school districts offered music, art, and sports with the parents paying for the student to participate in the activities. The other option to allow music art and sports in the schools is to raise money through levies and taxes. Both options have shown to be ineffective. Research suggests that Arts and Music should beRead MoreThe Music And Arts Festival1322 Words à |à 6 Pagesflow I have been to multiple concerts before but nothing compares to the Resonance Music and Arts Festival, a weekend long camp out of like-minded, motived, music loving individuals. In simpler terms, modern day hippies. These hippies focus more on medication, dancing, and yoga as a way to reach the ultimate state of joy. The people around me, the clothing they wore, the smell of weed that filled the air, and the music that blared through the speakers were all things I will never forget about that summerRead MoreThe Art Of Teaching Music800 Words à |à 4 PagesCarlehr Swanson The Art of Teaching Music Prof. East Fall 2015 Midterm 1-4 Growing up I was painfully shy. If anything required public speaking, I would shy away from it. I lived my life being scared to ask for opportunities to share my talent, and hated being put on the spot. The more I developed as a performer, I realized I would have to talk, sometimes a lot. In High School I signed up for a Radio Broadcasting and Journalism class, simply because I liked music. In the class, shy people didnââ¬â¢t
Saturday, December 14, 2019
Physics Key Points Free Essays
string(47) " vibrations decides the loudness of the sound\." A force can do one of four things to an object: 1. Make it speed up ââ¬â accelerate. 2. We will write a custom essay sample on Physics Key Points or any similar topic only for you Order Now Make it slow down ââ¬â decelerate. 3. Change its direction. 4. Change its shape. If something is doing one of these four things there must be net force acting upon it. Newtonââ¬â¢s First Law ââ¬ËEvery body continues in a state of rest or uniform motion unless acted upon by an external force. ââ¬Ë Something without net force acting on it will either stay still or move at a constant speed in a straight line until you apply a force to it. F = ma Newtonââ¬â¢s Second Law: â⬠¢ F is the force in Newtonââ¬â¢s, N. m is the mass in kilograms, kg. â⬠¢ a is the acceleration in m/s2. This shows that if you keep the mass constant and double the applied force the acceleration will double. Hookeââ¬â¢s Law, elastic and plastic behaviour F = kx An elastic material is one that will return to its original shape when the force applied to it is taken away. A plastic (or inelastic) material is one that stays deformed after you have taken the force away. If you apply too big a force a material will lose its elasticity. In solids If a force is applied over a smaller surface area you get a larger pressure. Pressure can be calculated using the following equation: Pressure = force/area Force will be in Newtonââ¬â¢s, N. Area will be in either m2 or cm2. If the area is in m2 then the pressure will be measured in Pascalââ¬â¢s or N/m2. If the area is in cm2 then the pressure will be in N/cm2. In liquids 1. Pressure increases with depth. 2. Pressure acts equally in all directions. 3. Pressure is transmitted through liquids. Hydraulics All hydraulics systems work because the pressure is the same throughout the system. A really good example of this is a car brake system. You need to know all about this for your exams. In gases Although gases are compressible (squashy) they exert a pressure because of the gas particles bouncing off things. Boyleââ¬â¢s Law For a fixed mass of gas the pressure x the volume of the gas stays the same. In other words, as you squeeze a gas its pressure will go up and its volume will get less. Important point: The temperature and mass of gas must stay the same for this to be true! We can write this as: Pressure x volume = constant or P1V1 = P2V2 Moments Moments make things turn or rotate. They are caused by forces but are not forces themselves. Like forces, moments have a direction. We say they are either clockwise or anti-clockwise, to show which way they will make something turn. The bigger the force causing the turning effect the bigger the moment will be. The further the force is from the pivot the bigger the moment will be. The size of a moment can be calculated using: Moment = Force x Distance Force is measured in Newtonââ¬â¢s, N. Distance is measured in either m or cm. If the distance is in m then the moment will be measured in Nm. If the distance is in cm then the moment will be measured in Ncm. Distance As we all know, the distance between two points is how far apart they are. In science, we normally use metres as our unit. We often represent how the distance between two points changes using a distance: time graph. Speed Speed is how fast something is going. It is how quickly something covers a certain distance and can be worked out using the equation: Speed = distance/time Acceleration This is how quickly something gets faster. So if you were running and getting 1m/s faster every second you would have had an acceleration of 1 m per second per second. We normally write this 1 m/s2. We work out by the equation: Acceleration = change in speed/time taken Frequency, wavelength, amplitude and time period are used to describe waves. Waves can be transverse or longitudinal. Transverse waves ââ¬â the vibration is at right angles to the wave motion, e. g. light, water waves and the electromagnetic spectrum waves. Longitudinal waves ââ¬â the vibration is parallel to the wave motion, e. g. sound and some earthquake waves. Wave Speed (m/s) = Frequency (Hz) x wavelength (m) Reflection is the bouncing of waves off a surface. There are three rules of reflection that you need to know. 1. The angle of incidence always equals the angle or reflection. 2. The distance from the object to mirror is the same as the distance from the mirror to the image. 3. The image is always the same size as the object but is laterally inverted. Refraction is the bending of a wave when it goes from one substance into another. Refraction happens because the speed and wavelength of the wave changes as the wave goes into the other substance. The frequency of the wave stays the same. Total internal reflection happens when the angle of incidence, of a wave going from a substance into air, is greater than the critical angle. The wave bounces off the boundary, obeying the rules of reflection. Dispersion of white light produces a spectrum. This is caused by refraction. Light of different frequencies is refracted by different amounts. Red is refracted the least and violet the most. This causes white light to be split up into seperate colours. Diffraction is the spreading out of a wave as it goes through a gap, or around an object. The smaller the gap or the larger the wavelength the greater the diffraction. Diffraction is most effective when the size of the gap is approximately the same as the wavelength of the wave. You will need to be able to draw diagrams showing how waves reflect, refract and diffract. Sound waves are caused by particles vibrating. The frequency of the vibration decides the pitch of the sound. The amplitude of the vibrations decides the loudness of the sound. You read "Physics Key Points" in category "Papers" Ultrasound waves are high frequency sound waves, which are beyond the human hearing range. Ultrasound is used for seeing babies in the womb, detecting cracks in metal and cleaning instruments. Waves can be represented on an oscilloscope screen, which can be used to measure the characteristics of the waves. You should be able to find the amplitude and time period of a wave from an oscilloscope screen. The electromagnetic spectrum is a series of waves that all travel at the same speed in a vacuum. They are all transverse. Each part of the spectrum has different uses and dangers. Each part of the spectrum has a different frequency and wavelength. Gamma waves are at the high frequency end of the spectrum. Radio waves are at the low frequency end. You will need to know the uses and dangers of each part of the spectrum. Different surfaces and materials absorb different frequencies of waves. White surfaces reflect most waves. Black surfaces absorb most waves. Information can be carried along copper cables as electrical signals, or long optical fibres as electromagnetic wave pulses. Optical fibres have advantages over copper cables. Optical fibres can carry more information; the signals can travel faster and lose less energy as they travel along the cable. There are two types of signals, analogue and digital. Analogue signals have a continuous range of values. Digital signals have only t wo values, on (1) and off (0). Digital signals have advantages over analogue signals. Digital signals are easier to transmit as they are less affected by noise; it is also possible to send more information, in a certain time, as a digital signal than as an anologue signal. Types of energy Energy can not be created or destroyed it can only change from one form into another. There are many types of energy including, â⬠¢ sound â⬠¢ heat â⬠¢ light â⬠¢ kinetic â⬠¢ nuclear â⬠¢ potential energy Kinetic energy is movement energy. Potential energy is stored energy. There are three main forms of potential energy including gravitational, chemical and elastic. Sankey diagrams can be used to represent energy changes. The size of the arrows represents the amount of that type of energy. Energy is measured in Joules, J or kilojoules, kJ. Conduction Heat energy always moves from hotter objects to colder objects. Heat energy is conducted through solids by particles vibrating and passing on the movement to neighbouring particles. Metals are best at conducting heat. As well as the vibrating particles, they move the heat energy by free electrons moving between their atoms. The poorest conductors are gases as their molecules are too far apart to affect each other much. Air is a very bad conductor. Most insulators work because of trapped air. Convection Convection is hot gases or liquids rising and cooler gases and liquids sinking to replace it. As substances heat up the density decreases, which is what makes them float. This movement of molecules is called a convection current. It can only happen in a gas or liquid where the molecules are free to move around. Radiation Radiated heat energy is infrared radiation. All hot objects radiate heat. Black, dull surfaces are the best emitters of heat radiation. Lighter, shinier surfaces are poor radiators of heat. Radiated heat can also be absorbed by cooler objects. Black is the best absorber. Surfaces coloured silver or white will reflect the radiated heat. Ways to save energy in the home Reducing heat losses from a home means less damage to the environment and lower heating bills. Installing insulation costs money. The payback time is how long it takes for the savings to cover the cost. Each strategy has to reduce conduction, convection, radiation or any combination of them. Common strategies are double-glazing, loft insulation, tank lagging, lined curtains, cavity wall insulation, blocking up disused fireplaces and putting foil behind radiators. Other conservation strategies include using of low-energy light bulbs, turning down heating thermostats, fitting draught excluders and switching off unattended appliances. Non-renewable fuels and power stations The fossil fuels are oil, gas and coal. They are non-renewable, which means that they can not be replaced. They will eventually run out. These fuels have many uses but the main ones are heating, transport and generating electricity. In power stations, the fuel is burnt and the heat turns water into steam. That steam pushes around a turbine that is connected to a generator. The generator produces electricity. This process is the same for all power stations. Nuclear power stations donââ¬â¢t burn the fuel. Uranium fuel generates heat that turns water into steam just like in other power stations. Nuclear accidents are rare, but can be serious. The waste from the reactors can be radioactive. It is easy to store it safely for now but it will stay radioactive for years. Environmental impacts of burning fuels Carbon dioxide is the most common of several gases that contribute to the greenhouse effect. The result is global warming. This would result in the weather being more extreme and the ice caps melting raising the sea levels. Sulphur dioxide is the most common cause of acid rain. It dissolves in rainwater to form an acid. The acid rain harms plants, animals and stonework. Alternative energy sources Most of the alternative energy sources are renewable. This means there is either an endless supply of them so that they will not run out, or they can be easily replaced. Hydroelectric power is only possible where the geology is right, such as Scotland. Water runs fast down an incline and turns a turbine. Some developing countries get all their energy from HEP schemes on large dams. The large lake made behind the dam drastically alters the surroundings. Waves and tides have a lot of energy. Few schemes exist because of technological problems and environmental objections. Solar power converts the suns energy into electricity using solar panels. These panels are expensive to make. Wind farms are groups of wind turbines that generate electricity from wind. Some people donââ¬â¢t like wind farms because they spoil the view or make a noise. Geothermal energy uses the natural heat in volcanic rock to generate electricity. Gas called methane is produced when matter rots. This gas can be used to generate heat to produce electricity. Burning rubbish is not a way to avoid pollution but it does preserve fossil fuels as well as avoid rubbish having to be put in landfill sites. Crops can be grown to be burnt in a power station. Another version of this is to process the crops into alcohol and use it instead of petrol in cars. Work is done whenever a force acts over a distance, e. g. a car motor produces a forward force to move the car a certain distance. Energy is measured in Joules, J. The work done or energy transferred can be calculated using: Work done or energy = force x distance When working out the work done the force must be in the same direction as the movement. If more than one force is acting in that direction then the resultant force must be used. Kinetic energy is the amount of movement energy an object has. Kinetic energy can be calculated using: Kinetic energy = ? x mass x velocity2 Gravitational potential energy is the extra amount of stored energy an object has because it is higher up. GPE can be calculated using: Change in gravitational potential energy = mass x gravity x change in height This is the same thing as GPE = weight x height Power is the rate at which work is done, or in other words, the amount of energy transferred per second. Power is measured in Watts, W or J/s. Power can be calculated using: Power = energy transferred / time taken Or Power = work done / time taken Energy is often lost to the surroundings as heat energy. This is wasted energy as it cannot be easily used again. Efficiency tells us how much energy is wasted when an energy transfer has happened. The more efficient something is the less energy that is wasted. Efficiency can be calculated using: Power out/power in*100 =efficiency in % Energy out/energy in*100=efficiency in % Static Electricity Static Charge Static charge is a charge that canââ¬â¢t move. There are two kinds positive (+) and negative (-). All atoms contain positive particles (protons) and negative particles (electrons) but because they contain the same number of protons and electrons they have no overall charge. Static electricity is caused by an atom having too many or too few electrons (e-). A Van de Graff Generator is a machine that generates huge amounts of static charge, by rubbing electrons off a roller and depositing them on the metal dome. Induction and Earthing The basic rule you need to know is that like charges repel and opposite charges attract. Induction ââ¬â This is the effect caused when a charged object causes electrons in another object to move. This causes the uncharged object to become attracted to the charged object. Earthing ââ¬â If enough charge builds up on an insulator, the charge can leap the gap, causing a spark. This can be prevented by discharging the object, gradually. This is called earthing. Useful Static Static electricity is used in many useful machines like photocopiers and smoke stacks (to remove pollution from the smoke). Nasty Static If clouds get charged up enough, you get lightning, the biggest spark of all. Static can also be dangerous when refuelling aircraft. The fuel rubs against the side of the hose and lots of charge builds up. If the plane isnââ¬â¢t earthed, the spark can blow the plane up. Basic Circuits Current, Voltage and Resistances Current ââ¬â This is a measure of the flow of electrons around a circuit (measured in Amperes or Amps). Voltage ââ¬â This is a measure of how much energy the electrons are carrying around the circuit (measured in Volts). Resistance ââ¬â This is a measure of how hard it is for the purple to travel through a part of the circuit (measured in Ohms). Direction Problem! Current flows from the positive (+ve) terminal of the battery to the negative (-ve). This is called conventional current flow. The problem is, electrons are negatively charged, so they want to get away from the -ve and go to the +ve. So if electrons are going left to right, you say that the current is going right to left. Circuits An ammeter needs to measure the flow of charge, so it is in series. This means that all the charge has to flow through it and can be counted. It also means that an ammeter needs to have a very low resistance. A voltmeter measures voltage across a component, which you may have heard as potential difference. This means it is in parallel and it also needs a high resistance (otherwise all the current would flow through the meter instead f the component). Series Circuits Current in series: same all the way round (all the current has to flow through everything). Voltage in series: voltages across each component add up to the total voltage supplied by the battery, as they have to share the voltage between them [(A) = (B) + (C) in the diagram]. Higher resistances will need more of the volt age. Final point ââ¬â resistors in series: To work out the total resistance of two resistors, just add them together. This is because the current has to go through both of them. Parallel Circuits Voltage in parallel: all voltages the same. Current in parallel: the current is shared out between the branches, but recombines near the battery. In the diagram (A) = (B) + (C) = (D). How much current each branch gets depends on the individual resistors ââ¬â bigger resistance = lower current. Resistance in parallel: you donââ¬â¢t normally have to work out numbers, but the rule of thumb is that the total resistance of two resistors in parallel is less than the lowest individual resistor. Circuit Symbols Cells and Batteries: strictly speaking one cell represents 1. 5V, but of you write the voltage above it (e. g. 6Vââ¬â¢), most people will understand the cell has 6 volts. Power Supplies: come in all shapes and sizes; just label them as you want. Switches: several types, Iââ¬â¢ve shown the main two that you will come across Lamps/Bulbs: either symbol could be used ââ¬â it doesnââ¬â¢t matter. Resistors: a few types ââ¬â Fixed, Variable (you can change the resistance), Thermistor (as it gets hotter, its resi stance decreases) and Light Dependent Resistor or LDR (the more light that shines on it, the lower its resistance gets). Diode: A diode is like an electrical valve, it only lets current flow one way. If it is connected with the arrow pointing to the negative terminal, current can easily flow, if it is the other way round, it will block the current. A LED or Light Emitting Diode is just the same except it gives off lightâ⬠¦ Ohmmeter: is connected directly to a resistor, of any kind, to find its resistance (no other circuit is used with it) Check in your syllabus to see if there are anymore you need to know! Know Your Formulae Ohmââ¬â¢s Law The law actually says that the resistance of a metal conductor is the same whatever the current ââ¬â unless itââ¬â¢s getting hotter. However most people think of these equations when the law gets mentioned: V=IR and so on, Voltage (V) in Volts, Current (I) in Amps and Resistance (R) in Ohms. Charge (Q) in Coulombs, Time (t) in seconds and Power (P) in Watts. Always remember to show all your working out, including writing the formula properly (not just the triangle! ) and checking your units (e. g. check for mV or kW instead of V or W) Prefixes: These are little letters added to units to make them a different size, but always use the base unit if unsure. Base units are given in the topics, the ones to watch for are time (seconds) and mass (kilograms not grams). |Prefixes: |Name |Value: |Example: | |M |Mega |x 1,000,000 | 1MW = 1,000,000W | |k |kilo |x 1,000 |1kg = 1,000g | |c |centi |? 100 |1cm = 0. 01m | |m |milli |? 1,000 |1ms = 0. 001s | Mains Supply (AC and DC) We use two main sorts of electrical supplies, DC and AC. DC ââ¬â This is Direct Current. The current flows in one direction only and has a consistent value. Provided by batteries or DC adaptors/transformers that plug into the mains supply. AC ââ¬â This is Alternating Current. The current flows first one way then the other at a frequency of 50Hz. AC is what comes out of the mains sockets, usually at around 240V. The Ring Main This is the name given to the circuit in your home. You only need to know that it is a parallel circuit and that the lighting circuit is separate from the circuit for sockets. The National Grid This is the circuit that carries electricity all around the country, from the power stations to homes and businesses. Producing the Power Energy is produced by burning fuel which turns water to steam, this drives a turbine, which make electricity via a generator. This electricity is a very high voltage and is passed over the National grid to a step down station then passed straight to your home. Why the High Voltage? High voltage is used over the National grid, to keep current low. This stops energy being wasted. Energy and the Cost Kilowatt-hours (kWh) The kilowatt-hour is the common unit used by energy companies to measure electricity. This is a unit of energy not power or time. It is the amount of energy if a 1kW appliance was left on for 1 hour. The Cost 1kWh of electrical energy costs around 6p, though it may change depending on your supplier. So multiplying the number of Kilowatt-hours you use by the unit cost (approx 6p), give you the total cost of the electricity you use. Safety A common question is to give you a picture of domestic bliss and get you to identify the hazards, such as the person sticking their fingers in the toaster. Things to look for are: . bad wiring, 2. water near appliances, 3. too many double plugs/adaptors, 4. Frayed wires. Just use your common sense and you should get some easy marks! Wiring a Plug One big problem used to be wiring plugs. By law now, all new appliances are fitted with one already, which helps, but you do need to know whatââ¬â¢s going on inside there Fuses Fuses help protect the circ uit against faults. The key thing is to get the wire just thick enough to carry the current you want, but thin enough to melt if there is a current surge. Fuse Ratings Common sizes are 3, 5 and 13Amp fuses, but there are many others. Always choose one slightly higher than the current rating of the appliance, so that it doesnââ¬â¢t blow under normal conditions. Circuit Breakers Fuses are not always effective at protecting you, so circuit breakers are also used. They automatically compare the current entering and leaving the circuit and even if there is the tiniest difference they ââ¬Ëtripââ¬â¢ off. Earth The Earth (yes, I do mean our planet) is very good at soaking up loose charge. The earth in your house is probably connected to the plumbing (goes to ground) or a large metal spike in the ground somewhere. Double Insulation If something is completely cased in an insulator, like plastic, it is said to be double insulated, and does not need earthing. You canââ¬â¢t get a shock from the case! Atoms are made up of: â⬠¢ protons; â⬠¢ electrons; â⬠¢ Neutrons. Protons and neutrons are in the nucleus and the electrons orbit the nucleus. Protons have a positive charge, electrons have a negative charge and neutrons have no charge. The shape of the atom was discovered using the alpha-scattering experiment. This showed the original plum-pudding model to be wrong! Atomic notation is used to describe atoms. The top number is the mass or nucleon number. It tells us how many protons and neutrons there are in the nucleus. The bottom number is the proton or atomic number, which tells us how many protons are in the nucleus. During reactions the total number of protons and neutrons must stay the same. Isotopes of an element have the same number of protons but a different number of neutrons in the nucleus. It is this different number of neutrons that makes some isotopes unstable and radioactive. These isotopes are called radioisotopes. Ionisation is where an electron is removed from a neutral atom, leaving the atom with a positive charge. Radiation causes ionisation. This can be used to detect radiation, as the amount of ionisation can be measured with a Geiger-Muller tube. Ionisation can damage or kill living cells, this can cause cancer to develop. Alpha particles, beta particles and gamma waves are the three main types of radiation emitted during radioactive decay. All three types of radiation are emitted from the nucleus of the atom. When radiation is emitted the unstable atom loses energy to become more stable. If alpha or beta particles are emitted, new elements are formed because of the change in the number of protons in the nucleus. Alpha, beta and gamma radiation all behave slightly differently due to the way they are made up. Alpha ionises the most over a small distance but is not very penetrating. Gamma is the most penetrating but ionises less over the same distance. Decay equations can be used to work out what new daughter element will be produced when radioactive decay takes place. Safety precautions must be taken when handling radioactive substances. These include, using long handled tongs, pointing sources away from people, wearing lead lined clothing, not inhaling or eating sources. The half-life of a substance is the time it takes for half of the original parent atoms to decay. It is also the time it takes for the count rate of a substance to fall to half the original value. Radiation is used in medicine to cure cancer, in industry to detect the thickness of materials and in dating. Background radiation is radiation that is produced around us all of the time. Sources include certain rocks, cosmic radiation, radon gas in the air, nuclear waste and experiments, medical uses and some foods. The background radiation needs to be subtracted from experiment results on radioactivity. How to cite Physics Key Points, Papers
Friday, December 6, 2019
IT Risk Management for Financial Company -myassignmenthelp.com
Question: Discuss about theIT Risk Management for Financial Company. Answer: Incidence responses are the measures in which a company or organization has set in place to ensure that it is prepared to handle any kind of incident which may happen. Incidence response is important because it has various benefits which help a company respond to an incident appropriately. One benefit is to enable an organization to form a team that will be in charge of responding to an incident. The team will be highly trained to guide the people who are affected by the incident to safety. It will also reduce the amount of damage that may be caused by an incident. When an incident occurs the potential of it becoming a severe problem is very likely (National Registry of EMTs 2017, n.p.). However the implementation of an incidence response team might reduce the impact in which the incident may have so that it does not become worse. When an incident occurs there is usually a lot of confusion. For there to be minimal casualties and a chance to respond effectively to the incident there n eeds to be a central communication point which can aid in responding to the incident by guiding people on where they should evacuate to safety as other professionals come in to try and avert any more damage that may be caused by the incident. The cost involved in coming up with an incident is usually very high. This is because there needs to be acquisition of various resources which are costly and may not be used for a long time. In an organization such as financial company its staff are based in its headquarters where they are able to conduct their operations. There are possibilities of disasters happening such as an electrical problem which may cause a fire. The company is obliged to have security measures such as fire extinguishers and designated fire point. When a fire breaks out there is usually a lot of panic. The individuals who are caught up in the building during the fire will try and run for safety. When it becomes a scenario of every man for himself in a disaster the chances of the number of casualties escalating is very high. There are people who may die as they try to escape the company building due to a stampede when everyone is running for their lives. People may also fall and get injuries as they exit the building through the stairs because it is ill advised to use elevators during a fire. There should always be a disaster preparedness plan and policy within a company. The plan will enable the company to evaluate to what extent they may be able to respond to a disaster so that they ensure that in case a disaster happens they will be ready to face it and avoid a huge number of casualties (Hazardous Materials Management 2017, n.p.). The plan can be described using an incident response life cycle. It contains four main stages which are preparation, detection and analysis, containment, eradication and discovery and post incident activity. Objectives Audiences Key Messages Timing Communication of incident. Respond to the incident. Review incident response to evaluate All staff in the building and necessary stakeholders such as fire department and hospital. Qualified onsite personnel help with tackling the incident Top management and strategic team Advise them on danger and proper way to exit the building. Following the set plan to ensure there is minimal casualties and damages. Evaluate the incident and the response measures. Find out the benefits of having the plan and what can be worked on to achieve the best response to an incident. Urgent and updated as events unfold. Urgent and updated as evacuation continues. After incident has been resolved. A month or two after the incident. Reference List Hazardous Materials Management (HAZMAT). 2017. Retrieved from www.gsa.gov. National Registry of EMTs. 2017. National Registry of EMTs. Retrieved from www.nremt.org.
Friday, November 29, 2019
Explaining of liberalism
Definition of terms Anarchy refers to the state of lawlessness in a given society. International relations refer to the relations between and among societies, management of relations, and regulations governing the relations.Advertising We will write a custom essay sample on Explaining of liberalism specifically for you for only $16.05 $11/page Learn More Introduction International relationsââ¬â¢ theories have been of great concern because of their impact in different societies. Contrastingà The Theories The theories have different views of explaining liberalism with regard to peace. Kenneth Oyeââ¬â¢s game theory In his theory, he wanted to understand the reasons why cooperation exists in some lawless societies at some instances and do not exist in others. In the attempt to find out the answers, he came up with two simpler questions which attempted to find out appropriate ways that the lawless societies may exploit in their attempts to enhance the existence of cooperation, and to establish the conditions that may enhance the existence of cooperation in societies. The structure of payoff, the future of the shadows, and the playersââ¬â¢ numbers are the factors that affect existence of cooperation in states that are afflicted by anarchy. He came up with strategies to address the three factors. As regards the payoff structure, certain strategies to be employed included the harmonizing of ideas, perceptions, attitudes, and interests of the members of the society in a bid to have an appropriate structured payment and norms related to the payment. In order to increase the future of the shadows, strategies created included the prior definition of cooperation, norms, and mechanisms that enhance cooperation.à Concerning the number of players, the strategies integrated by Kenneth Oye included having an appropriate number of players, collective bargaining, and focusing on the common interests of the members.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Robert Keohaneââ¬â¢s liberal institutionalism theory The theory postulates that there is a dire need for the institutions to collaborate in order to enhance cooperation and maintain peace in a society. Keohane argued that cooperation may be enhanced through enhancing mutuality of interest, enhancing the shadow of the future, and having an appropriate number of players with similar strategies. Keohane argues that peace, security, and cooperation in societies can be realized when institutions are considered as interdependent. He added that interdependence should be valued because states exist as chains of units of communities and societies that play a very important role in Industrial relations. Michael Doyleââ¬â¢s liberal theory He emphasized on Kantââ¬â¢s theory of perceptual peace which advances the concept that peace leads to quality and peaceful rela tions. He argued that peace among liberal democracies cannot be dismissed as a byproduct of strategic alliances. The theory acknowledges wishful thinking, collective bargaining, and cooperation which may be enhanced through promoting mutuality of interests, enhancing the shadow of the future, and having an appropriate number of players with similar strategies. Comparison Of The Theories The three theories have some similarities which include: Emphasis on equity These theories focus on the need for justice when implementing peace. The theories have norms and structures that are free from arbitrary decisions, discrimination, and favoritism. The norms secure mutual relations among the members of a society. Effective communication The theories state that there is need for effective communication to enhance the understanding of concepts by the members of the society. Effective communication enhances mutual understanding and eases resolution of conflicts.Advertising We will write a c ustom essay sample on Explaining of liberalism specifically for you for only $16.05 $11/page Learn More Emphasis on peace The theories focus on peace hence enhancing smooth settlement of disputes while harmonizing relationships. They address disputes related to dissatisfaction, salaries, wages, working hours, and other benefits like bonuses. They resolve the disputes by peacefully addressing all the issues that can bring disputes. Respect and trust The theories value trust and respect. Members recognize that there are areas of commonalities and areas of differences amongst themselves in the society. They respect each otherââ¬â¢s interests in their perceptions, ideologies, and any other contributions. Individual freedom Members of a society have a dire right to participate fully in the decisions that affect them. All members must be heard in the decision making process. Conclusion All the theories are very important for peaceful coexistence of people in an y society. Members of every society should attempt to understand the theories and implement them appropriately. This essay on Explaining of liberalism was written and submitted by user JuleCarpenter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Monday, November 25, 2019
Profiling Passengers Pros and Cons
Profiling Passengers Pros and Cons The threat of terrorism has made airport security measures a hot topic since 9/11. While passengers face ever-longer lists of prohibited items, security experts increasingly argue that it is passengers themselves, not the contents of their bags, that need to be scrutinized. Those in the air travel business may agree, as the time and inconvenience of getting through airport security grows, making air travel unattractive to customers. If passenger profiling works, it would be an effective way to prevent terrorists from attacking and save time and money for everyone else. Profiling Provokes Concerns Over Civil Liberties Civil Rights experts argue that passenger profiling violates passengers civil rights. Any profiling system requires creating stereotypes of their objects based on existing information. So, because the 9/11 attackers were all Arab Muslims, Arab Muslims are more likely to be profiled than others, which violates basic ideas about Americans equality. The chance that inaccuracies and prejudice will make their way into the system is good. Profilings Effectiveness Remains to Be Proven Profiling may not actually be effective. Profiling, when it replaces baggage screening, can have a negative effect on overall security, according to the American Civil Liberties Union: In 1972, the last year the United States used profiles to determine whose carry-on luggage would be X-rayed to stop hijacking, there were 28 hijackings of U.S. aircraft anyway. Hijacking dropped off when profiling was abandoned and every passengers carry-on luggage was X-rayed. Latest Developments The August 2006 arrest of 24 men planning to blow up aircraft leaving Heathrows airport using a combination of innocuous liquids re-opened the debate about effective airport screening. Later in the week, the British government announced that it is considering a passenger profiling system that would go beyond simply identifying passengers with specific racial or ethnic backgrounds. Amid extra security measures, delays and skyrocketing threat levels for passengers, analysts concluded that current hand-baggage screening technology is probably not sufficient to identify all potential bomb components, especially homemade ones. The trouble with airport security measures is that a lot of machines do not spot a lot of explosives. It is still a case of dogs and people taking their clothes off, Andy Oppenheimer, an editor for Janes Nuclear Biological Chemical Defense, told The Guardian. Background Airline passenger profiling got its official start in 1994 when Northwest Airlines began developing a computer-assisted passenger prescreening system (CAPPS). Following suspicions that the July 1996 crash of a TWA flight might have involved a bomb, the government began making recommendations that profiling through CAPPS should be made routine. Civil liberties organizations raised concerns that such programs are discriminatory. Their use remained widespread, however, and both a 1997 Justice Department report and 1998 Senate Subcommittee aviation hearings concluded that CAPPS was being implemented in a fair way. They recommended Federal Aviation Agency (FAA) oversight to make sure that profiling remained fair. Concerns about terrorism following 9/11 and advances in electronic information collection and gathering have raised the stakes. Following September 11, the Department of Homeland Security developed two programs, CAPPS II and the Secure Flight Program, both of which have been controversial on civil liberties grounds. CAPPS II, which required passengers to provide personal information when they made reservations, has been abandoned. Secure Flight requires airlines to share the names of passengers with the government for comparison with a centralized list of terrorist names. The government is also experimenting with low-tech forms of passenger profiling based on behavior pattern recognition. Security officers use the technique to flag passengers who seem to be acting suspiciously. While it is behavior, not race or ethnicity, thats being tagged, there are concerns that behavior pattern recognition can turn easily into racial profiling, or subject innocent people to illegal searches without a good pretext. The Screening Passengers by Observation Technique program, known as SPOT, has been in use in major city airports since 2004. The Case for Profiling While behavior pattern recognition hasnt yet stopped any terrorists, there is a lot of anecdotal evidence suggesting that it can. Officers using behavior pattern recognition techniques at major U.S. airports have successfully stopped people with fake identification, and others wanted for drug possession or other crimes. The threat of terrorism warrants adding these techniques to existing baggage screening technology. Passenger Profiling Is a Race-Neutral Technique Behavior pattern recognition is a race-neutral profiling technique in which screeners look for how people act, rather than the shade of their skin. In fact, profilers are prohibited from relying on race or other discriminatory factors to identify potential terrorists. A program analyst for the Transportation Security Administration called SPOT an antidote to racial profiling ... If you look for a certain race or ethnicity, youre making a big mistake. As for screening technologies that make use of electronic databases, our elected officials and others can pressure the government to notify the public that private information is being used, and adhere to other requirements. In fact, requiring the government to use technologies and techniques in an ethical way would be a great way to move beyond the well-debated conflict between liberty and security. The government can provide Americans with both by appropriately using profiling technology and methods. The Case Against Profiling Terrorists may go undetected by behavior pattern recognition profiling, despite the techniques success in capturing other criminals. Terrorists may be trained for long periods in how to control suspicious behaviors. And there are no existing profile templates for how terrorists behave, so it would be difficult to come up with a profile that predicts their specific ways of behaving. Profiling Can Amount to an Ethnic Witch Hunt There is such a high likelihood that profiling will turn into an ethnic witch hunt that it is not worth risking its use. The British implementation of similar profiling in August 2006 immediately provoked a Muslim police officer to call it an extreme form of stereotyping. Such a move by American authorities is likely to provoke similarly justified outrage and in the process damage the United States already troubled relationship with Islamic communities, both domestically and abroad. Profiling Technologies Violate Passengers Privacy Rights Northwest Airlines release of private citizens information to NASA in 2001-2002 suggests that neither the public nor private sector is interested in preserving Americans right to privacy. The availability of technology that encourages the coordination and use of even more personal information will make it increasingly difficult to enforce civil liberties, and although violations of rights may be discovered after the fact, the damage will already have been done. Stopping terrorists before they strike is key to protecting Americans security. But protecting the country also means aiming to protect its ideals. At the least, it would be ironic if the quest to protect the ideals of American freedom cost Americans their civil liberties.
Thursday, November 21, 2019
Technologies coming true Research Paper Example | Topics and Well Written Essays - 1500 words
Technologies coming true - Research Paper Example One of his assumptions is that he could, indeed, connect to the past and communicate with his dead father, or that he could link up with the future and connect with people trying to talk to him. According to the professor, time is flexible and it could be manipulated by twisting space. The documentary explains the possibility of using a circulating light beam to twist space and close time to a loop. The key challenge is to get laser power to twist space. The professor uses the principle of flexible time to send particles into the past. The documentary explores the link between energy, space, and time as developed by Albert Einstein. However, the professor acknowledges practical challenges that would make it impossible for the machine to connect to the past from the present moment. Various conditions have to be met in order for the professor to challenge the aspect of time as it appears in reality. It might be important to notice that some of the issues that connect to the questions a bout time are actually based on the acknowledgement of the bridge between the theoretical explanations and the practical difficulties involved. The acknowledgement of the difficulties involved in the practical possibilities of the time machine effectively distinguishes this documentary from many science fiction movies, which have always insisted on the possibility of uniting the past and the future through some technological implements born out of their own imaginations. The documentary separates the possible from the impossible by use of illustrations, theories, and explanations. It might be important to assess the similarities and contrasts between the grounds established in The Worldââ¬â¢s First Time Machine documentary and the imaginations that run through a science fiction film such as Back to the Future. Whereas the documentary attempts to provide facts about the workability of the time machine, the film begins from the imaginative point of view that already affirms such wo rkability and proceeds to explore the capacity of the machine to influence humanity and human destiny. The science fiction film, Back to the Future directed by Robert Zemeckis, effectively expands on the growing fascination about the possibility of man moving back and forth in time. The film is centered on the exploits of Marty McFly who manages to reverse the misfortunes of his family and friends by accidentally using a time machine invented by his friend Emmet Brown, a renowned scientist. McFlyââ¬â¢s travel into the past is made possible after some Libyan terrorists kill the doc for having stolen their plutonian, which he used to power the time machine. McFly eventually learns that he is displaced from the present moment of 1985 up to the distant past of 1955. At this point, he meets his parents before they have begun dating and ensures that they are together in order to ensure the sustainability of the family. He is also able to prevent some of the happenings in the past becau se he had prior knowledge of them when he left 1985 towards 1955. For instance, he is able to protect his future father from the accident, which had brought him and his mother in love at the first place. He also meets the young Doc and convinces him to make possible his travel back into the future. During their encounter in the past, he warns Doc in a letter about his future murder at the hands of the Libyan terrorists. Doc wears a bulletproof vests and he is able to avert death. The second dramatic
Wednesday, November 20, 2019
Marketing Management. Experimentation and change Assignment
Marketing Management. Experimentation and change - Assignment Example This has given rise to another important trend in marketing: marketing metrics. Measuring the contribution of marketing to the overall firm performance has become a crucial part of the marketing management function. The critical question for marketing management is how the marketing function should be designed in order to provide the greatest value for organization. At the heart of this issue is the idea that the marketing function's key contribution is to serve as a link between the customer and various processes within the firm. As suggested by Moorman and Rust (1999) the marketing function should play a role in connecting the customer with 1) the product 2) service delivery and 3) financial accountability. Of those three connections the traditional role of marketing has been to link the customer with the product. The customer-product connection pertains to linking the customer to the focal offering provided by the firm. Marketing's emphasis in this linkage is on providing knowledge and skills that connect the customer to product design or quality issues. This emphasis underlies many contemporary methodologies for new product development and for managing the customer-product interface. The customer-service delivery connection involves the design and delivery of ancillary actions involved in providing a firm's goods and services to the customer. The focus of this connection is generally the frontline employee who facilitates pre or post-purchase aspects of the process. A marketing approach to this linkage is predominantly external in orientation. The focus in on ensuring that customers are satisfied with the delivery of services offered by firm, measuring customer satisfaction with services, and changing internal processes that stands to have the greatest impact on the customer. The customer-financial accountability connection refers to efforts focused on linking customers to financial outcomes. The marketing function in many firms does not manage this linkage, and the inevitable result is that financial accountability is perceived largely in terms of costs. The actual expectative is to understand the link between marketing and financial performance of firms. 3. How to measure the contribution of marketing The need for ex post evaluation of marketing programmes and activities is set by Kotler (2003) as a crucial part of the process of analysis, planning, implementation and control. This evaluation is made by means of different marketing metrics that are used to assess past performance and influence on firm effectiveness, as well as to design future strategy improvements. Marketing has a chain of effects in firm performance as suggested by Rust et al. (2004). Marketing strategies lead to marketing actions taken by the firm such as advertising campaigns, service improvement efforts, branding initiatives, loyalty programs. Then the tactical actions influence customer satisfaction, attitude toward the brand and loyalty. At the firm level, these customer measures can be into
Monday, November 18, 2019
Breast Feeding and Breast Cancer Prevention Research Proposal
Breast Feeding and Breast Cancer Prevention - Research Proposal Example Mid-wives and nurses have professional mandate to give information to mothers and pregnant women regarding their breast feeding choice? This information will also include how their respective choices will affect their general health. However, it is quite crucial that the information bases on evidence. Researchers have found evidence that breast feeding can protect women from breast cancer, but how that happens, they have not provided an elucidative explanation. Therefore, this study does not give an assurance of complete dependence on breast feeding as a protective measure against breast cancer. Contribution of breast feeding to breast cancer prevention remains imprecise despite there being enough evidence to make people believe that child bearing has protective effect against breast cancer. Earlier research indicates that women having their first babies after the age of 25, or those having lesser than four children are at a high risk of breast cancer. It also reveals that having a baby before 25 years of age, or having more children, offered protection against breast cancer, triggered by hormones. Carlson (2012) writes that currently, researchers are busy exploring the possibility of breast feeding being helpful to women carrying either one of the breast cancer faulty genes. A study earlier found that one of the breast cancer genes can be terminated by breast feeding. Though in this case, the mother was required to breast feed for more than a year. This was particular for BRCA1, which is one of the breast cancer faulty genes. The other one is BRCA2, and did not show any response to breast feeding, regardless of the length. Since the Swedish study, researchers have been giving contradicting results about breast cancer and breast feeding (Carlson, 2012). This means that research is ongoing to try and further elucidate whether it is a myth or a fact. Ã
Saturday, November 16, 2019
History And Background Of The Unilever Company
History And Background Of The Unilever Company Unilever began with British soap-maker company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Hesketh Lever, founder of Lever Brothers. This idea helped the Lever Brothers become the first company that help popularise cleanliness in Victorian England. Moreover, the product rapidly emulated globally after that it was a success in UK and made Lever Brothers obtained more business worldwide. One of the reasons of this success was the strategy from William that not only prioritize on selling the products but also focus on manufacturing them. On the other side, in 1872 Jurgens and Van den Bergh created a company that produces margarine. Since there were many competitors in the margarine industry in Dutch, in 1920s, Jurgen and Van de Berth decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, there were three companies including Jurgen and Van de Berth compan y which formed Margarine Unie located in Holland. In 1930, the Lever Bros merged with the Margarine Unie and even though, an international merge was an unusual move at that time,à both of the two companies have the same vision that by doing this merge with strong global networks would create new opportunities. Finally, the name of Unilever was created by the merge of the companies. Not too long after Unilever was formed, they got a big problem which was that their raw material companies were reduced from 30% to 40% in the first year. As that problem started to attack, Unilever had to react quickly by building up an efficient system of control. In September of 1930, Unilever established the Special Committee that was designed to stabilize British and Dutch operate and concern as an internal cabinet for the organization.à Since William Levers death in 1925, it was Frances DArcy Cooper who replaced him to become the chairmen of Lever Brothers. Cooper made several benefits for Unilever, one of his revolutionary action was that he led the various companies that included Unilever into one Anglo-Dutch companies. According to The Netherlands official UK site, Anglo-Dutch Companies is the British and the Dutch historically joined forces to form some of the strongest companies in the world, and until now their position is still strong. In 1937, when the correlation between the profit-earning capabilities of the British and Dutch companies found itself overturned, it was Cooper that came to solve the problem by convincing the board of the necessity for restructuring. In the 1930s, Unilever continued to grow their business when they promoted their products in America Latin. To keep it growing, Unilever adapted a new strategy in 1940s by widening their business areas and create new areas such as particular food and chemical manufactures. Furthermore, Unilever recognized that there were something more important than widening their areas, it was the relationship between marketing and research that they must focus on. Therefore, Unilever expanded their operation by making association by two important actuations in US, those are Thomas J. Lipton company, manufacture of tea, and the Pepsodent brand of toothpaste in 1944. In 1957 Unilever continued their actions by associating with U.K. frozen food maker birds eye, and in 1961 with U.S. Ice cream novelty maker Good Humor. In the 1980s Unilever made a revolutionary restructuring by selling most of its subsidiary business to concentrate the companys core business. Eventually, foods, toiletries, detergents and special chemicals were the Unilevers core business. This restructuring also helped Unilever to make a collaboration with Chesebrought-Ponds in U.S. in 1986. That collaboration made a big impact to Unilever, their profit margin increased. Furthermore, Unilever bought Chesebrought-Pond in 1987. Nowadays, Unilever become the worlds most consumed product brand in home care, personal care and food. In 2002, Unilever had a worldwide revenue around à ¢Ã¢â¬Å¡Ã ¬48,760 million. Unilever has two main parenting companies, they are Unilever NV in Rotterdam and Netherland and Unilever PLC in London, UK. However, Unilever still has two major competitors named Nestlà © and Procter Gamble. Unilever has several worldwide products in foods such as Lipton, Knorr, Blue Band, Ben and Jerry, Walls, and Brooke bond. In home care, they have Surf, Sun, Radiant, Domestos and Skip. In personal care, they have Ponds, Vaseline, Rexona, Lux, Dove, Lifebuoy, Pepsodent, Sunsilk and Axe/Lynx. Social and Environmental issues Besides Unilevers success, there are also some social and environmental issues that affects Unilever. There are several damages created by Unilever during their processes in manufacturing, supplying, and labouring. Palm oil issues that affected by Unilever Unilever is the company with the worlds largest buyer of palm oil. They turn the palm oil material to their products like detergents, cosmetics, bio-fuel and soaps. Their actions by cutting down the palm oil of the most area in Kalimantan was slowly destroying habitat of Orang-utan, an endangered species which lived almost everywhere in the rainforest of Kalimantan. This action resulted in the extinction of the Orang-utan species in Kalimantan. An expected of two million acres of the rainforests in Kalimantan have been cut down annually. This action is also damaging Indonesias rainforest, eventually leading to a severe climate change. Unilever created their products to help people in doing their daily life, but in fact they are also destroying other endangered lives. In 2008, Unilever was criticised by Greenpeace UK because of these actions. In November 2009, Unilever announced to cancelled and stop buying palm oil from Indonesian company, PT Smart for environmental reason. In April 2010, Unilever had secured GreenPalm certificates. GreenPalm endorsed By RSPO (Roundtable on Sustainable Palm Oil), Organization formed by several stakeholders in the palm oil industry, to protect the environmental impact of palm oil and endorse sustainable agriculture. These certificates have function to cover the supplies of its European, Australian and New Zealand businesses. Unilevers Mercury Waste In 1983, Chesebrough Ponds Ltd, one of U.S. company bought an area near Kodaikanal. They relocated their thermometer-making factory that had been in Watertown, suburb of New York to this area. In 1987, Unilever bought Ponds and the thermometer-making factory in Kodaikanal and became the biggest facility in the world. Then, Hindustan Lever Limited (HLL), the subsidiary of Unilever which operates and located in India, took charge of the factory. Early 2001, there were 7,4 tonnes of mercury-contaminated wastes around Kodaikanal in Tamil Nadu found. Kodaikanal has beautiful lakes, perennially cool weather and rich forests which is why it became the most popular tourist destination in South India. After investigating the source of those mercury it was found to be from Hindustan Lever Limited factory. Mercury is a toxic metal that can harm humans liver and brain. à Once mercury come into the environment, it will be changed during natural method into a structure that works its way quickly through the food chain where it can contemplate to hazardously high levels. Mercury is the basic material to create thermometers. In March 2001, four hundred people from Factory workers unions and local communities protested and complained about the unsafe waste disposal methods from Hindustan Lever Limited factory. They gave an ultimatum of either closing the factory or remove it from Kodaikanal areas. They also said since the mercury disposal happen in this area, it was destroying the Shola ecosystem of Western Ghats. After that incident, Unilever decided to postpone their thermometer production in Hindustan Lever Limited factory near Kodaikanal until they find a solution to the problem. However on June 21 2001, the Government of India ordered HLL to close the factory and ship the rest of the mercury waste to the U.S. Unilever Use Child Labour in India In India, Hindustan Lever Limited (HLL) has employed for expected number of 25,000 children, mostly girls in cotton seed production. They worked usually between ten and thirteen hours per day and they only got 40 Eurocents per day. Sometime, they are exposed to toxic pesticides during their work. The reason company prefer employed child than the adult was to save money in waging the labour. Usually, a child only receives 55% less than a man and 30 % less than a woman. One of their labour was Narasamma, 12 years old. She was a migrant who worked in cotton seed field for the last three years. She worked more than 12 hours per day with only two breaks. During work, she was regularly sprayed by pesticides and got ill after. However, she only earned Rs. 800 a month. In early 2003, many countries in Europe such as Germany, Netherlands and Ireland started do the campaign to stop Child labour. This campaign started from Germany, then to Netherlands and the campaign finished in Ireland. The main message from those campaigns was that school is the best place for children, so stop child labour. In may 2003, Unilever announced that they would solve the child labour problem in India. Unilever told Hindustan Lever Limited to start rejecting the use of child labour. Conclusion Unilever is one of most influential companies in the world by providing products that help people in their daily life and also supporting global economic growth. They improve their strategy to create products time by time until they meet customer requirements. That is why most of their product trustable and convenient to be used. Some survey showed that every houses in the world at least has one of Unilever product. This is showed that Unilever is very influential in human social life. Perhaps giving value to the brand is the best action that Unilever had done. However, Unilever made some environmental and social issues in their history. Many had protested what Unilever had done in the moment. In fact, Unilever is one of the companies which have been responsible for their actions. Unilever reacted quickly by fixing the problem.
Wednesday, November 13, 2019
Hamlet Essay -- Shakespeare
ââ¬ËCritics often judge Gertrude as a weak, selfish and innocent woman, caught up in conflicts she does not fully understand.ââ¬â¢ To what extent do you agree with this? The two female characters in Shakespeareââ¬â¢s tragedy seem to be drowned in the mist of the deceitful power-game played by the male characters, which contribute to the on-going tragic conventions of murder, revenge and betrayal so prevalent in this form of drama. The title of Hamletââ¬â¢s metatheatrical play-within-a-play, 'the mouse-trap' is as applicable to the plot of Shakespeareââ¬â¢s 'Hamlet'; set in the especially patriarchal society of Elsinore, which is dominated by the authoritative actions of the male characters, Hamlet may be seen as a tragedy where the female characters have small and seemingly unimportant roles in the tragic plot compared to the climactic ââ¬Ëmasculineââ¬â¢ moments ââ¬â the visitations of the Ghost, the dramatic agon between Hamlet and Claudius and the final conquest between Hamlet and his counterpart Laertes. Gertrude is a character whose fate is tragically overshadowed by the power of these men, indicative of the submissive role o f women in the Jacobean period. Despite the fact that directors often present Gertrude as a sensual and deceitful woman who is vain and self-satisfied with strong sexual appetites, if one looks to Shakespeareââ¬â¢s text, this character has a very small and arguably innocent voice in the play; indeed Rebecca Smith argues that ââ¬ËGertrudeââ¬â¢s words and action create not the lusty, lustful, lascivious Gertrude that one generally sees in stage and film productions but a compliant, loving, unimaginative woman whose only concern is pleasing othersââ¬â¢. In order to assess Shakespeareââ¬â¢s characterisation of the Queen, it is necessary to exami... ...arded as selfish, weak and innocent, caught up in a conflict that she more than understands. Works Cited Bamber, L.(1990) ââ¬Å"Class Struggle: Shakespeare and Sexism.â⬠The Womenââ¬â¢s Review of Books 7:5. Bradley, A.C. (1966) Shakespearean Tragedy. New York: St. Martin's Press. Burnett, Mark, ed. (1994) New Essays on Hamlet. New York: AMS Press. Granville-Barker, Henry. (1970) Prefaces to Shakespeare. New York: Hill and Wang. Heilbrun, Carolyn. (1957) Hamletââ¬â¢s Mother. California: University of California Press. Kolin, Philip C. (1991). Shakespeare and Feminist Criticism an Annotated Bibliography and Commentary. New York: Garland. Loske, Olaf. (1960) Outrageous Fortune. Oslo: Oslo University Press. Shakespeare, William. Hamlet. Shakespeare, William. Macbeth. Smith, Rebecca. ââ¬ËA Heart Cleft in Twain: the Dilemma of Shakespeareââ¬â¢s Gertrudeââ¬â¢.
Monday, November 11, 2019
The Return: Nightfall Chapter 25
Matt lunged at Damon in a rush that clearly demonstrated the skills that had gotten him a college football scholarship. He accelerated from utter stillness to a blur of motion, trying to tackle Damon, to bring him down. ââ¬Å"Run,â⬠he shouted, at the same instant.â⬠Run!â⬠Elena stood still, trying to come up with Plan A after this disaster. She had been forced to watch Stefan's humiliation at Damon's hands at the boardinghouse, but she didn't think she could stand to see this. But when she looked again, Matt was standing about a dozen yards from Damon, white-faced and grim, but alive and on his feet. He was preparing to rush Damon again. And Elenaâ⬠¦couldn't run. She knew that it would probably be the best thing ââ¬â Damon might punish Matt briefly but most of his attention would be turned to hunting her down. But she couldn't be sure. And she couldn't be sure that the punishment wouldn't kill Matt, or that he would be able to get away before Damon found her and had leisure time to think of him again. No, notthis Damon, pitiless and remorseless as he was. There must be some way ââ¬â she could almost feel wheels spinning in her own head. And then she saw it. No, not thatâ⬠¦ But what else was there to do? Matt was, indeed, rushing Damon again, and this time as he went for him, lithe and unstoppable and fast as a darting snake, she saw what Damon did. He simply sidestepped at the last moment, just when Matt was about to ram him with a shoulder. Matt's momentum kept him going, but Damon simply turned in place and faced him again. Then he picked up his damned pine branch. It was broken at the end where Matt had trampled it. Damon frowned at the stick, then shrugged, lifting it ââ¬â and then both he and Matt stopped frozen. Something came sailing in from the sidelines to settle on the ground between them. It lay there, stirring in the breeze. It was a maroon and navy Pendleton shirt. Both of the boys turned slowly toward Elena, who was wearing a white lacy camisole. She shivered slightly and wrapped her arms around herself. It seemed unusually cold for this time of evening. Very slowly, Damon lowered the pine branch. ââ¬Å"Saved by yourinamorata ,â⬠he said to Matt. ââ¬Å"I know what that means and it's not true,â⬠Matt said. ââ¬Å"She's my friend, not my girlfriend.â⬠Damon just smiled distantly. Elena could feel his eyes on her bare arms. ââ¬Å"Soâ⬠¦on to the next step,â⬠he said. Elena wasn't surprised. Heartsick but not surprised. Neither was she surprised to see, when Damon turned to look from her to Matt and back, a flash of red. It seemed to be reflected on the inside of his sunglasses. ââ¬Å"Now,â⬠he said to Elena. ââ¬Å"I think we'll put you over there on that rock, sort of half reclining. But first ââ¬â another kiss.â⬠He looked back at Matt. ââ¬Å"Get with the program, Matt; you're wasting time. First, maybe you kiss her hair, then she throws her head back and you kiss her neck, while she puts her arms around your shouldersâ⬠¦.â⬠Matt,thought Elena. Damon had saidMatt . It had slipped out so easily, so innocently. Suddenly her entire brain, and her body, too, seemed to be vibrating as if to a single note of music, seemed to be flooded by an icy shower-bath. And what the note was saying was not shocking, because it was something that somehow, at a subliminal level, she already knewâ⬠¦. That's not Damon. This wasn't the person she had known for ââ¬â was it really only nine or ten months? She had seen him when she was a human girl, and she had defied him and desired him in equal measure ââ¬â and he had seemed to love her best when she was defying him. She had seen him when she was a vampire and had been drawn to him with all her being, and he had cared for her as if she were a child. She had seen him when she was a spirit, and from the afterlife she had learned a great deal. He was a womanizer, he could be callous, he drifted through his victims' lives like a chimera, like a catalyst, changing other people while he himself remained unchanging and unchanged. He mystified humans, confused them, used them ââ¬â leaving them bewildered, because he had the charm of the devil. And never once had she seen him break his word. She had a rock-bottom feeling that this wasn't something that was a decision, it was so much a part of Damon, lodged so deep in his subconscious, that even he couldn't do anything to change it. He couldn't break his word. He'd starve first. Damon was still talking to Matt, giving him orders. ââ¬Å"â⬠¦and then take off herâ⬠¦Ã¢â¬ So what about his word to be her bodyguard, to keep her from harm? He was talking to her now. ââ¬Å"So you know when to throw your head back? After he ââ¬â ââ¬Å" ââ¬Å"Who are you?â⬠ââ¬Å"What?â⬠ââ¬Å"You heard me.Who are you? If you had really seen Stefan off and promised him to take care of me, none of this would have happened. Oh, you might be messing with Matt, but not in front of me. You're not ââ¬â Damon's not stupid. He knows what a bodyguard is. He knows that watching Matt in pain hurts me as well. You're not Damon. Whoâ⬠¦areâ⬠¦you?â⬠Matt's strength and fast-as-a-rattlesnake speed hadn't done any good. Maybe a different approach would work. As Elena spoke, she had been very slowly reaching up to Damon's face. Now, with one motion, she pulled his sunglasses off. Eyes red as fresh new blood shone out at her. ââ¬Å"What have you done?â⬠she whispered. ââ¬Å"What have you done to Damon?â⬠Matt was out of the range of her voice but had been inching around, trying to get her attention. She wished fervently that Matt would just make a run for it himself. Here, he was just another way for this creature to blackmail her. Without seeming to move quickly, the Damon-thing reached down and snatched the sunglasses from her hand. It was too fast for her to resist. Then he seized her wrist in a painful grip. ââ¬Å"This would be a lot easier on both of you if you'd cooperate,â⬠he said casually. ââ¬Å"You don't seem to realize what might happen if you make me angry.â⬠His grip was forcing her down, forcing her to kneel. Elena decided not to let it. But unfortunately her body didn't want to cooperate; it sent urgent messages of pain to her mind, of agony, of burning, searing agony. She had thought that she could ignore it, could stand to let him break her wrist. She was wrong. At some point something in her brain blacked out completely, and the next thing she knew she was on her knees with a wrist that felt three times the right size and burned fiercely. ââ¬Å"Human weakness,â⬠Damon said scornfully. ââ¬Å"It will get you every timeâ⬠¦. You should know better than to disobey me, by now.â⬠Not Damon,Elena thought, so vehemently that she was surprised the imposter didn't hear her. ââ¬Å"All right,â⬠Damon's voice continued above her as cheerfully as if he'd simply given her a suggestion. ââ¬Å"You go sit on that rock, leaning backward, and Matt, if you'll just come over here, facing her.â⬠The tone was of polite command, but Matt ignored it and was beside her already, looking at the finger marks on Elena's wrist as if he didn't believe them. ââ¬Å"Matt stands up, Elena sits, or the opposite one gets the full treatment. Have fun, kiddies.â⬠Damon had the palm-camera out again. Matt consulted Elena with his eyes. She looked at the imposter and said, enunciating carefully, ââ¬Å"Go to hell, whoever you are.â⬠ââ¬Å"Been there, done that, bought the brimstone,â⬠the not-Damon creature rattled off. He gave Matt a smile that was both luminescent and terrifying. Then he waggled the pine branch. Matt ignored it. He waited, his face stoic, for the pain to hit. Elena struggled up to stand by him. Side by side, they could defy Damon. Who seemed for a moment to be out of his mind. ââ¬Å"You're trying to pretend you're not afraid of me. But you will be. If you had any sense, you would be now.â⬠Belligerently, he took a step toward Elena.â⬠Why aren't you afraid of me?â⬠ââ¬Å"Whoever you are, you're just an oversized bully. You've hurt Matt. You've hurt me. I'm sure you can kill us. But we're not afraid of bullies.â⬠ââ¬Å"You will be afraid.â⬠Now Damon's voice had dropped to a menacing whisper. ââ¬Å"Just wait.â⬠Even as something was ringing in Elena's ears, telling her to listen to those last words, to make a connection ââ¬â who did that sound like? ââ¬â the pain hit. Her knees were knocked out by it. But she wasn't just kneeling now. She was trying to roll into a ball, trying to curl around the agony. All rational thought was swept from her head. She sensed Matt beside her, trying to hold her, but she could no more communicate with him than she could fly. She shuddered and fell to her side, as if having a seizure. Her entire universe was pain, and she only heard voices as if they came from far away. ââ¬Å"Stop it!â⬠Matt sounded frantic.â⬠Stop it! Are you crazy? That'sElena , for God's sake! Do you want to kill her ?â⬠And then the not-Damon-thing advising him mildly, ââ¬Å"I wouldn't try that again,â⬠but the only sound Matt made was a scream of primal rage. ââ¬Å"Caroline!â⬠Bonnie was raging, pacing back and forth in Stefan's room while Meredith did something else with the computer. ââ¬Å"Howdare she?â⬠ââ¬Å"She doesn't dare try to attack Stefan or Elena outright ââ¬â there's the oath,â⬠Meredith said. ââ¬Å"So she's thought this up to get at all of us.â⬠ââ¬Å"But Matt ââ¬â ââ¬Å" ââ¬Å"Oh, Matt's handy,â⬠Meredith said grimly. ââ¬Å"And unfortunately there's the matter of the physical evidence on both of them.â⬠ââ¬Å"What do you mean? Matt doesn't ââ¬â ââ¬Å" ââ¬Å"The scratches, my dear,â⬠put in Mrs. Flowers, looking sad, ââ¬Å"from your razor-toothed bug. The poultice I put on will have healed them so that they'll look like a girl's fingernail scratches ââ¬â about now. And the mark it left on your neckâ⬠¦Ã¢â¬ Mrs. Flowers coughed delicately. ââ¬Å"It looks like what in my day was called a à ¡Ã ®love bite.' Perhaps a sign of a tryst that ended in force? Not that your friend would ever do anything like that.â⬠ââ¬Å"And remember how Caroline looked when we saw her, Bonnie?â⬠Meredith said dryly. ââ¬Å"Not the crawling around ââ¬â I'll bet anything she's walking just fine now. But her face. She had a black eye coming in and a swollen cheek. Perfect for the time frame.â⬠Bonnie felt as if everyone was two steps ahead of her. ââ¬Å"Whattime frame?â⬠ââ¬Å"The night the bug attacked Matt. It was the morning after that that the sheriff called and talked to him. Matt admitted that his mother hadn't seen him all night, and that Neighborhood Watch guy saw Matt drive up to his house and, basically, pass out.â⬠ââ¬Å"That was from the bug poison. He'd just been fighting the malach!â⬠ââ¬Å"We know that. But they'll say he'd just come back from attacking Caroline. Caroline's mother will hardly be fit to testify ââ¬â you saw how she was. So who's to say that Matt wasn't over at Caroline's? Especially if he was planning assault.â⬠ââ¬Å"We are! We can vouch for him ââ¬â â⬠Bonnie suddenly stumbled to a halt. ââ¬Å"No, I guess it was after he left that this was supposed to have happened. But, no, this is all wrong!â⬠She took up pacing again. ââ¬Å"I saw one of those bugs up close and it was exactly the way Matt describedâ⬠¦.â⬠ââ¬Å"And what's left of it now? Nothing. Besides, they'll say that you would sayanything for him.â⬠Bonnie couldn't stand just walking aimlessly around anymore. She had to get to Matt, had to warn him ââ¬â if they could even find him or Elena. ââ¬Å"I thoughtyou were the one who couldn't wait a minute to find them,â⬠she said accusingly to Meredith. ââ¬Å"I know; I was. But I had to look something up ââ¬â and besides I wanted one more try at that page only vampires are supposed to read. TheShi no Shi one. But I've tweaked the screen in all the ways I can think of, and if there's something written here, I certainly can't find it.â⬠ââ¬Å"Best not to waste more time on it, then,â⬠Mrs. Flowers said. ââ¬Å"Come get into your jacket, my dear. Shall we take the Yellow Wheeler or not?â⬠For just a moment Bonnie had a wild vision of a horse-drawn vehicle, a sort of Cinderella carriage but not pumpkin-shaped. Then she remembered seeing Mrs. Flowers' ancient Model T ââ¬â painted yellow ââ¬â parked inside what must be the old stables that belonged to the boardinghouse. ââ¬Å"We did better when we were on foot than weor Matt did in a car,â⬠said Meredith, giving the computer monitor controls a final vicious click. ââ¬Å"We're more mobile than ââ¬â oh, my God!I did it! ââ¬Å" ââ¬Å"Did what?â⬠ââ¬Å"The website. Come look at this.â⬠Both Bonnie and Mrs. Flowers came over to the computer. The screen was bright green with thin, faint, dark green writing. ââ¬Å"Howdid you do it?â⬠Bonnie demanded as Meredith bent to get a notebook and pen to copy down what they saw. ââ¬Å"I don't know. I just tweaked the color settings one last time ââ¬â I'd already tried it for Power Saver, Low Battery, High Resolution, High Contrast, and every combination I could think of.â⬠They stared at the words. Tired of that lapis lazuli? Want to take a vacation in Hawaii? Sick of that same old liquid cuisine? Come and visit Shi no Shi. After that came an ad for the ââ¬Å"Death of Death,â⬠a place where vampires could be cured of their cursed state and become human again. And then there was an address. Just a city road, no mention of what state, or, for that matter, what city. But it was a Clue. ââ¬Å"Stefan didn't mention a road address,â⬠Bonnie said. ââ¬Å"Maybe he didn't want to scare Elena,â⬠Meredith said grimly. ââ¬Å"Or maybe, when he looked at the page, the address wasn't there.â⬠Bonnie shivered. ââ¬Å"Shi no Shi ââ¬â I don't like the sound of it. And don't laugh at me,â⬠she added to Meredith defensively. ââ¬Å"Remember what Stefan said about trusting my intuition?â⬠ââ¬Å"Nobody's laughing, Bonnie. We need to get to Elena and Matt. What does your intuition tell you about that?â⬠ââ¬Å"It says that we're going to get into trouble, and that Matt and Elena are in trouble already.â⬠ââ¬Å"Funny, because that's just what my judgment tells me.â⬠ââ¬Å"Are we ready, now?â⬠Mrs. Flowers handed out flashlights. Meredith tried hers and found it had a strong, steady beam. ââ¬Å"Let's do it,â⬠she said, automatically flipping off Stefan's lamp again. Bonnie and Mrs. Flowers followed her down the stairs, out of the house, and onto the street they had run from not so long ago. Bonnie's pulse was racing, her ears ready for the slightestwhipwhip sound. But except for the beams of their flashlights, the Old Wood was completely dark and eerily silent. Not even the sound of birdsong broke the moonless night. They plunged in, and in minutes they were lost. Matt woke up on his side and for a moment didn't know where he was. Outdoors. Ground. Picnic? Hiking? Fell asleep? And then he tried to move and agony flared like a geyser of flame, and he remembered everything. That bastard , torturing Elena, he thought. Torturing Elena. It didn't go together, not withDamon . What was it Elena had been saying to him at the end that had made him so angry? The thought nagged at him, but it was just another unanswered question, like Stefan's note in Elena's diary. Matt realized that he could move, if very slowly. He looked around, moving his head by careful increments until he saw Elena, lying near him like a broken doll. He hurt and he was desperately thirsty. She would feel the same way. The first thing was to get her to a hospital; the kind of muscular contractions brought on by that degree of pain could break an arm or even a leg. They were certainly strong enough to cause a sprain or dislocation. Not to mention Damon spraining her wrist. That was what the practical, sensible part of him was thinking. But the question that kept going around in his mind still made him reel in complete astonishment. Hehurt Elena? The way he hurt me? I don't believe it. I knew he was sick, twisted, but I never heard of him hurting the girls. And never, never Elena.Never . But me ââ¬â if he treats me the way he treats Stefan, he'll kill me. I don't have a vampire's resilience. I have to get Elena out of this before he kills me. I can't leave her alone with him. Instinctively, somehow, he knew that Damon was still around. This was confirmed when he heard some little noise, turned his head too fast, and found himself staring at a blurred and wobbling black boot. The blur and wobble were the result of turning too quickly, but as quickly as he'd turned, he'd suddenly felt his face pressed into the dirt and pine needles on the ground of the clearing. By The Boot. It was on his neck, grinding his face into the dirt now. Matt made a wordless sound of pure fury and grabbed at the leg above the boot with both hands, trying to get a purchase and throw Damon off. But while he could grasp the smooth leather of the boot, moving it in any direction was impossible. It was as if the vampire in the boot could turn himself to iron. Matt could feel the tendons in his throat stand out, his face turn red, and his muscles bunch under his shirt as he made a violent effort to heave Damon off. At last, exhausted, chest heaving, he lay still. In that very same instant, The Boot was lifted. Exactly, he realized, at the moment when he was too tired to lift his head himself. He made a supreme effort and lifted it a few inches. And The Boot caught him under the chin and lifted his face a little higher. ââ¬Å"What a pity,â⬠Damon said with infuriating contempt. ââ¬Å"You humans are so weak. It's no fun to play with you at all.â⬠ââ¬Å"Stefanâ⬠¦will come back,â⬠Matt got out, looking up at Damon from where he was unintentionally groveling on the ground. ââ¬Å"Stefan will kill you.â⬠ââ¬Å"Guess what?â⬠Damon said conversationally. ââ¬Å"Your face is all messed up on one side ââ¬â scratches, you know. You've got sort of a Phantom of the Opera thing going on.â⬠ââ¬Å"If he doesn't, I will. I don't know how, but I will. I swear it.â⬠ââ¬Å"Careful what you promise.â⬠Just as Matt got his arm working enough to prop him up ââ¬â exactly then, to the millisecond ââ¬â Damon reached out and grabbed him painfully by a handful of hair, yanking his head up. ââ¬Å"Stefan,â⬠Damon said, looking straight down into Matt's face and forcing Matt to look up at him, no matter how Matt tried to turn his face away, ââ¬Å"was only powerful for a few days because he was drinking the blood of a very powerful spirit who hadn't yet adapted to Earth yet. But look at her now.â⬠He twisted his grip on Matt's hair again, more painfully. ââ¬Å"Some spirit. Lying there in the dirt. Now the Power is back where it should be. Do you understand?Do you ââ¬â boy?â⬠Matt just stared at Elena. ââ¬Å"How could you do that?â⬠he whispered finally. ââ¬Å"An object lesson in what it means to defy me. And surely you wouldn't want me to be sexist and leave her out?â⬠Damontched . ââ¬Å"You have to keep up with the times.â⬠Matt said nothing. He had to get Elena out of this. ââ¬Å"Worrying about the girl? She's just playing possum now. Hoping I'll ignore her and concentrate on you.â⬠ââ¬Å"You're a liar.â⬠ââ¬Å"So I'll concentrate on you. Speaking of keeping up with the times, you know ââ¬â except for the scratches and things, you're a fine-looking young man.â⬠At first the words meant nothing to Matt. When he understood them, Matt could feel his blood freeze in his body. ââ¬Å"As a vampire, I can give you an informed and honest opinion. And as a vampire, I'm getting very thirsty. There's you. And then there's the girl who's still pretending to be asleep. I'm sure you can see what I'm getting at.â⬠I believe in you, Elena, Matt thought. He's a liar, and he'll always be a liar. ââ¬Å"Take my blood,â⬠he said wearily. ââ¬Å"Are you sure?â⬠Now Damon sounded solicitous. ââ¬Å"If you resist, the pain is horrible.â⬠ââ¬Å"Just get it over with.â⬠ââ¬Å"Whatever you like.â⬠Damon knelt fluidly on one knee, at the same time twisting his grip on Matt's hair, making Matt wince. The new grip dragged Matt's upper body across Damon's knee, so that his head was thrown back, his neck arched and exposed. In fact Matt had never felt so exposed, so helpless, so vulnerable in his life. ââ¬Å"You can always change your mind,â⬠Damon taunted him. Matt shut his eyes, stubbornly saying nothing. At the last moment, though, as Damon bent with fangs exposed, Matt's fingers almost involuntarily, almost as if it were something his body was doingapart from his mind, clenched themselves into a fist and he suddenly, unpredictably, brought the fist swinging up to deal a violent blow to Damon's temple. But ââ¬â serpent-quick ââ¬â Damon reached up and caught the blow almost nonchalantly in an open hand, and held Matt's fingers in a crushing grip ââ¬â just as razor-sharp fangs opened a vein in Matt's throat and an open mouth fastened on his exposed throat, sucking and drinking the blood that sprayed upward. Elena ââ¬â awake but unable to move from where she had fallen, unable to make a sound or turn her head ââ¬â was forced to listen to the entire exchange, forced to hear Matt's groan as his blood was taken against his will, as he resisted to the last. And then she thought of something that, as dizzy and frightened as she was, almost made her pass out in fear.
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